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Marvelous Salesforce MKT-101 Valid Practice Questions | Try Free Demo before Purchase

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Candidates who become Salesforce MKT-101 certified demonstrate their worth in the Salesforce field. MKT-101 certification is proof of their competence and skills. This is a highly sought after credential and it makes career advancement easier for the candidate. To become Salesforce MKT-101 Certified, you must pass the Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) Exam. For this task, you need actual and updated MKT-101 Questions.

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MKT-101 - Build and Analyze Customer Journeys using Marketing Cloud Perfect Valid Practice Questions

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Salesforce MKT-101 certification exam is ideal for marketing professionals, digital marketers, and marketing consultants who want to demonstrate their expertise in using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam is also suitable for individuals who want to advance their career in digital marketing and customer experience management. MKT-101 Exam consists of 60 multiple-choice questions and has a duration of 90 minutes.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q148-Q153):

NEW QUESTION # 148
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

A. Journey settings > No re-entry
B. Journey Settings > Use email attribute from Contacts
C. Contact Evaluate > Evaluate all records
D. Contact Evaluation > Evaluate new records only

Answer: C

Explanation:
To process the correct subscribers who are added to a data extension via API for a monthly payment reminder journey, Northern Trail Outfitters should use Contact Evaluation > Evaluate new records only. Contact Evaluation is a setting that defines how contacts are evaluated for entry into a journey based on their entry source. Evaluate new records only is an option that allows only new records that are added to the entry source after the journey is activated to enter the journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_evaluation.htm&type=5

NEW QUESTION # 149
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

A. SQL Query Activity
B. Filters
C. Data Extract Activity
D. Send Definition

Answer: A,B

NEW QUESTION # 150
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

A. Venue Details
B. Event Registration
C. Payment Details
D. Customer Data

Answer: B,D

NEW QUESTION # 151
Using measures, what data can a marketer use to segment an audience?

A. Geographical Data
B. Open Data
C. First Name Attributes
D. Gender Data

Answer: B

NEW QUESTION # 152
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers

A. Entry Source Filter
B. SQL Query
C. Filter Activity
D. Decision Split

Answer: A,D

Explanation:
An entry source filter is a filter that can be applied to an entry source in journey builder to limit which contacts are injected into a journey based on criteria such as field values or record types. A decision split is a journey builder activity that allows branching the journey based on attribute values or engagement behavior of each contact. By using an entry source filter on their order data extension, NTO can filter contacts whose status has changed to 'shipped' that day and inject them into their journey. By using a decision split within their journey, they can further segment contacts based on other criteria such as purchase amount or product category. Reference: https://help.salesforce.com/articleView?id=sf.mc_jb_entry_source_filter.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5

NEW QUESTION # 153
......

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